Ice Cream 504

  • 26 September

Try this all natural, small batch ice cream if you're on Freret

Michael Southall, owner of Ice Cream 504 on Jena Street, learned to love ice cream on his Aunt Ruby's porch in Napoleonville, Louisiana. To this day, it brings sweet memories of family, home, and childhood, and he wants others to have the opportunity to tap into that.

"When I was a little boy my Aunt Ruby, who lived next door, was a wonderful cook. She’d make anything we asked her to make, but on Sundays in the summertime, she’d make a tub of ice cream. There were three children in total at that time between her house and our house, and we just really loved her ice cream."

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  • 08 September

3 things to know about Ice Cream 504, recently opened off Freret Street

At Ice Cream 504, the lemon ice is tart enough to make you pucker. The small-batch ice creams, like strawberry, peach or blueberry basil, are light and fresh. They taste like they were made in somebody's home, not a store.

Michael Southall, owner and ice cream maker, opened his shop off Freret Street last Saturday (Aug. 30). Here are three things to know...

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  • 08 September

Chateau Du Lac Warehouse Bistro, Ice Cream 504 Open

Freret has just gotten a little sweeter with small batch ice cream now available via Ice Cream 504. The shop, operated by Michael Southall and biz partner James Comeau, is actually located right off Freret in a little house at 2511 Jena. 10-16 flavors available (no gum/preservatives used), with Todd Price giving a thumbs up to the "light and fresh" options including peach and blueberry basil.

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  • 28 March

Freret To Get Ice Cream 504 Company Store This Summer

Just when you thought Freret Street had reached maximum dining synergy, something else comes along that actually makes sense.... this time, an ice cream shop. Todd A. Price reports that Ice Cream 504 Company Store will be opening this summer in a slim shotgun at 2511 Jena St.— so right off of Freret, pretty much caddy corner to High Hat Cafe. Owner Michael Southall has run the business at French Market Produce in the French Market for years.

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  • 27 March

Ice Cream 504 Company Store headed to Freret in early summer

Today the narrow, white shotgun off Freret Street looks like a house in need of love, or at least a new coat of paint. But in two months, barring unanticipated red tape at City Hall, it will become Ice Cream 504 Company Store.

Michael Southall has been making ice cream most of his life. Two years ago, he launched a side business selling his preservative-free, small-batch ice cream at French Market Produce in the French Market.

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